Project Overview
Led the product development for Kiakiagas Limited's mobile gas ordering platform, focusing on user experience optimization and growth strategies. The project involved extensive A/B testing, user research, and cross-functional collaboration to create a seamless gas ordering experience. Also supervised the redesign of the landing page
Key Achievements
- Achieved 50% new user acquisition through optimization strategies
- Successfully launched 2 new features through roadmap execution
- Implemented effective A/B testing strategies for user experience
- Collaborated with cross-functional teams for timely delivery
- Developed comprehensive product roadmap for company growth
- Identified opportunities for product line expansion and revenue growth
Challenges
- Acquiring users in competitive gas delivery market
- Optimizing user onboarding and retention
- Coordinating between multiple departments and stakeholders
- Implementing effective growth measurement and analytics
Solutions
- Implemented data-driven A/B testing for feature optimization
- Created targeted marketing campaigns based on user research
- Established clear communication channels between teams
- Developed comprehensive analytics dashboard for growth tracking
Project Impact
- Significantly increased user base through strategic optimization
- Improved user experience through data-driven design decisions
- Established sustainable growth processes for continued expansion
- Created competitive advantage in gas delivery market
Technologies Used
Mobile Development
Analytics
A/B Testing Tools
Marketing Automation
User Research Tools
Project Details
Duration
January 2021 - March 2022
Location
Remote, Nigeria
Team Size
Cross-functional team of 5